The Challenge

A global healthcare group undertook a comprehensive IT implementation project, rolling out the latest Microsoft Windows platform and integrated productivity apps across the organization. The two-year transformation affected thousands of employees worldwide and required coordinated communication across highly regulated environments.

• Employees were unfamiliar with the new applications and workflows.

• Resistance to change and lack of clarity risked slowing adoption.

• The highly regulated pharmaceutical context demanded precise, compliant messaging.

The Solution

We developed a structured rollout communications strategy that aligned with project milestones and regulatory requirements.

• Worked closely with the program management office (PMO) to integrate comms into the overall implementation plan.

• Created detailed user personas to address diverse employee needs and skill levels.

• Organized and scripted townhalls and live sessions to introduce new systems.

• Concepted and wrote film scripts for instructional and motivational videos—balancing clarity with compliance in a sensitive industry.

• Delivered messaging tailored for both internal staff and external stakeholders, ensuring a unified voice.

The Outcome

• Successful adoption of Microsoft Windows and integrated apps across the global workforce.

• Improved employee engagement and reduced resistance through clear, consistent communications.

• A replicable communications framework that aligned IT, business, and compliance goals.

• Strengthened confidence among employees and leadership in navigating digital transformation.