The Challenge

A global automotive leader needed to present a cohesive story at CES, one of the most visible stages in the technology and mobility industries. Multiple executives were set to speak, each covering different aspects of innovation.

• Topics spanned software-defined vehicles, robotics, and artificial intelligence.

• Presentations needed to be both technically credible and accessible to diverse audiences.

• The entire program required consistent tone and narrative flow across formats.

The Solution

We created a comprehensive thought leadership program that combined executive coaching, content framing, and full show scripting.

• Collaborated with executives and comms leads at global headquarters to define key themes.

• Developed individual speeches tailored to different executive voices.

• Wrote the complete live show script for CES, ensuring seamless narrative flow.

• Provided on-site support in Las Vegas, adapting scripts to evolving requirements.

• Crafted messaging for a global internet broadcast, reaching both internal and external audiences.

The Outcome

• Delivered a unified story that elevated the company’s position in the mobility and technology space.

• Executives presented with clarity and confidence, supported by consistent messaging.

• The CES program reached global audiences both in-person and online, strengthening credibility with industry stakeholders.

• Established a repeatable model for executive thought leadership on future stages.