Jeffery Reich

Brand Communications

Jeffery Reich

Case Study

German Mittelstand Transformation: Driving change and adoption for greater competitiveness

German Mittelstand Transformation: Driving change and adoption for greater competitiveness

Person wearing a blue puffer jacket and red backpack standing in front of a light blue building on a city street.
Person wearing a blue puffer jacket and red backpack standing in front of a light blue building on a city street.

Jeffery Reich

Brand Communications

Jeffery Reich

Brand Communications

At a Glance

At a Glance

At a Glance

A global ERP initiative succeeded by focusing on adoption—turning employee skepticism into engagement through clear communication and change enablement.

A global ERP initiative succeeded by focusing on adoption—turning employee skepticism into engagement through clear communication and change enablement.

A global ERP initiative succeeded by focusing on adoption—turning employee skepticism into engagement through clear communication and change enablement.

Scope:
Scope:

Adoption communications and change management for a global ERP rollout

Markets:
Markets:

Europe (HQ), North America, EMEA, APAC

Sector:
Sector:

Digital Transformation

Impact:
Impact:

High employee engagement, consistent program identity, faster adoption

Case Study

Case Study

Case Study

The Challenge

The organization’s rapid growth had created a patchwork of processes and systems. A single ERP platform offered efficiency—but only if employees embraced it. Adoption, not technology, was the real hurdle.

  • Skepticism toward centralized processes

  • Uneven digital maturity across regions

  • Risk of dismissing the ERP program as “just IT”

  • Resistance to changing long-standing ways of working

  • Need for consistent, multilingual communication

The Solution

Adoption became the centerpiece of the program. My role was to ensure people understood the purpose, trusted the process, and felt supported in the change.

  • Shaped a program narrative linked to strategy and guiding principles

  • Produced multi-channel content (films, intranet, leadership messages, toolkits)

  • Embedded change management and communication into the core team

  • Simplified complex ERP concepts into clear, relatable messages

  • Built a program identity that employees could connect with

The Outcome

The transformation achieved more than technical implementation—it built acceptance across the company. Adoption accelerated business value and set the stage for long-term growth.

  • High visibility and credibility among employees

  • Stronger engagement and faster adoption compared to earlier IT rollouts

  • Shared best practices and collaboration across business units

  • Reduced resistance through transparent communication

  • A unified platform embraced as essential to the company’s future