Case Study
Adoption communications and change management for a global ERP rollout
Europe (HQ), North America, EMEA, APAC
Digital Transformation
High employee engagement, consistent program identity, faster adoption
The Challenge
The organization’s rapid growth had created a patchwork of processes and systems. A single ERP platform offered efficiency—but only if employees embraced it. Adoption, not technology, was the real hurdle.
Skepticism toward centralized processes
Uneven digital maturity across regions
Risk of dismissing the ERP program as “just IT”
Resistance to changing long-standing ways of working
Need for consistent, multilingual communication
The Solution
Adoption became the centerpiece of the program. My role was to ensure people understood the purpose, trusted the process, and felt supported in the change.
Shaped a program narrative linked to strategy and guiding principles
Produced multi-channel content (films, intranet, leadership messages, toolkits)
Embedded change management and communication into the core team
Simplified complex ERP concepts into clear, relatable messages
Built a program identity that employees could connect with
The Outcome
The transformation achieved more than technical implementation—it built acceptance across the company. Adoption accelerated business value and set the stage for long-term growth.
High visibility and credibility among employees
Stronger engagement and faster adoption compared to earlier IT rollouts
Shared best practices and collaboration across business units
Reduced resistance through transparent communication
A unified platform embraced as essential to the company’s future

