Jeffery Reich

Brand Communications

Jeffery Reich

Jeffery Reich

Case Study

Enterprise Software: creating one voice for AI copilots

Enterprise Software: creating one voice for AI copilots

Person wearing a blue puffer jacket and red backpack standing in front of a light blue building on a city street.
Person wearing a blue puffer jacket and red backpack standing in front of a light blue building on a city street.

Jeffery Reich

Brand Communications

Jeffery Reich

Brand Communications

At a Glance

At a Glance

At a Glance

For a global software provider integrating AI copilots into its product suite, I developed a bilingual (English–German) AI voice and prompt system that unified tone, logic, and compliance across all internal and customer-facing applications.

For a global software provider integrating AI copilots into its product suite, I developed a bilingual (English–German) AI voice and prompt system that unified tone, logic, and compliance across all internal and customer-facing applications.

For a global software provider integrating AI copilots into its product suite, I developed a bilingual (English–German) AI voice and prompt system that unified tone, logic, and compliance across all internal and customer-facing applications.

Scope:
Scope:

AI prompt and voice framework for multilingual copilots

Markets:
Markets:

Europe, North America

Sector:
Sector:

AI Brand Voice

Impact:
Impact:

Unified tone, accelerated workflows, improved brand coherence

Case Study

Case Study

Case Study

The Challenge

  • AI copilots produced inconsistent tone and depth depending on department or use case.

  • Technical teams favored literal translation; marketing teams used humanized prompts.

  • Existing brand guidelines weren’t adaptable to AI contexts or structured prompt design.

The Solution

  • Defined a bilingual AI voice matrix covering tone, depth, and formality levels.

  • Built a prompt library for marketing, documentation, and product UX.

  • Created guardrails for factuality, ethics, and escalation.

  • Trained teams to extend and refine the framework internally.

The Outcome

  • Consistent English–German AI responses across 12 copilots.

  • 40% reduction in content revision cycles.

  • Brand alignment improved across internal and customer communication.


< Previous

Next >