Jeffery Reich
Brand Communications
Jeffery Reich
Jeffery Reich
Brand Naming
Brand Naming
I create distinctive, viable names that strengthen your brand and stand up in competitive, global markets. From first ideas to final rollout, I guide you through every phase of the process.
I create distinctive, viable names that strengthen your brand and stand up in competitive, global markets. From first ideas to final rollout, I guide you through every phase of the process.
I create distinctive, viable names that strengthen your brand and stand up in competitive, global markets. From first ideas to final rollout, I guide you through every phase of the process.
What You Achieve
Distinctive identity
Develop names that cut through crowded markets. Your brand earns clarity and recognition where it matters most.
Distinctive identity
Develop names that cut through crowded markets. Your brand earns clarity and recognition where it matters most.
Distinctive identity
Develop names that cut through crowded markets. Your brand earns clarity and recognition where it matters most.
Cross-market resonance
Create names that adapt across regions and cultures. Avoid missteps while building relevance in every market.
Cross-market resonance
Create names that adapt across regions and cultures. Avoid missteps while building relevance in every market.
Cross-market resonance
Create names that adapt across regions and cultures. Avoid missteps while building relevance in every market.
Efficient decision-making
Follow a clear, structured process. Move quickly from exploration to confident selection without delays.
Efficient decision-making
Follow a clear, structured process. Move quickly from exploration to confident selection without delays.
Efficient decision-making
Follow a clear, structured process. Move quickly from exploration to confident selection without delays.
Legal & digital viability
Address availability from the start. Trademark and domain checks keep only usable options on your shortlist.
Legal & digital viability
Address availability from the start. Trademark and domain checks keep only usable options on your shortlist.
Legal & digital viability
Address availability from the start. Trademark and domain checks keep only usable options on your shortlist.
Strategic alignment
Ensure every name reflects your business goals. Brand architecture and long-term vision stay consistent.
Strategic alignment
Ensure every name reflects your business goals. Brand architecture and long-term vision stay consistent.
Strategic alignment
Ensure every name reflects your business goals. Brand architecture and long-term vision stay consistent.
Long-term value
Build naming systems that grow with your portfolio. Consistency and adaptability ensure value over time.
Long-term value
Build naming systems that grow with your portfolio. Consistency and adaptability ensure value over time.
Long-term value
Build naming systems that grow with your portfolio. Consistency and adaptability ensure value over time.
Experience Across Sectors
Client Work
PHARMA
MATERIALS
MOBILITY
SOFTWARE
SATCOM
SCIENTIFIC
Brand Naming Framework
Brand Naming Framework
01 — Discover & Strategy
Define the purpose of the name, its role in your brand architecture, and the criteria for success in a workshop. Clarify audiences, positioning, and competitive context.
01 — Discover & Strategy
Define the purpose of the name, its role in your brand architecture, and the criteria for success in a workshop. Clarify audiences, positioning, and competitive context.
01 — Discover & Strategy
Define the purpose of the name, its role in your brand architecture, and the criteria for success in a workshop. Clarify audiences, positioning, and competitive context.
02 — Creative Exploration
Generate a wide spectrum of name directions — from conceptual to descriptive — aligned to the agreed strategy.
02 — Creative Exploration
Generate a wide spectrum of name directions — from conceptual to descriptive — aligned to the agreed strategy.
02 — Strategy & Planning
Generate a wide spectrum of name directions — from conceptual to descriptive — aligned to the agreed strategy.
03 — Evaluation & Shortlisting
Filter and refine candidates based on linguistic clarity, cultural resonance, and strategic fit. Narrow to a shortlist with clear rationale.
03 — Evaluation & Shortlisting
Filter and refine candidates based on linguistic clarity, cultural resonance, and strategic fit. Narrow to a shortlist with clear rationale.
03 — Enablement & Training
Filter and refine candidates based on linguistic clarity, cultural resonance, and strategic fit. Narrow to a shortlist with clear rationale.
04 — Legal & Digital Screening
Pre-check names for trademark availability, domain registration, and potential conflicts to ensure viability.
04 — Legal & Digital Screening
Pre-check names for trademark availability, domain registration, and potential conflicts to ensure viability.
04 — Legal & Digital Screening
Pre-check names for trademark availability, domain registration, and potential conflicts to ensure viability.
05 — System & Rollout
Integrate the chosen name into your brand architecture, plan the launch, and establish guidelines for consistent use over time.
05 — System & Rollout
Integrate the chosen name into your brand architecture, plan the launch, and establish guidelines for consistent use over time.
05 — Sustain & Measure
Integrate the chosen name into your brand architecture, plan the launch, and establish guidelines for consistent use over time.
Client Experiences
Client Work
"Jeff is a real creative asset for any global strategic marketing team who wants to fast-forward product development and build successful brands that connect with customers."
Denis Ketelaars
Manager Corporate Branding
Corporate Marketing
BIOTRONIK
"Jeff is a gifted technology content strategist. He brings complex topics to life—from enterprise software and Internet of Things to global supply chain and AI."
Rosina Geiger
Director Startup Engagement
SAP
"Jeff excels at transforming global brand strategies into
human-centered brand stories.
He gives our creative and strategic teams a real competitive edge."
Stephanie Diers
Creative Director
MetaDesign Berlin
Case Studies
Brand Naming
Technology Naming: Exploring strategic naming opportunities for modern mobility
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Brand Naming
Technology Naming: Exploring strategic naming opportunities for modern mobility
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Brand Naming
Technology Naming: Exploring strategic naming opportunities for modern mobility
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Brand Naming
Naming architecture: Building recognition and lasting value in medical devices
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Brand Naming
Naming architecture: Building recognition and lasting value in medical devices
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Brand Naming
Naming architecture: Building recognition and lasting value in medical devices
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Brand Naming
Naming Framework: Defining a unified identity for a global technology leader
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Brand Naming
Naming Framework: Defining a unified identity for a global technology leader
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Brand Naming
Naming Framework: Defining a unified identity for a global technology leader
→ Learn more