Jeffery Reich
Brand Communications
Jeffery Reich
Jeffery Reich
AI Content & Prompt Strategy
AI Content & Prompt Strategy
I design bilingual (English + German) frameworks that make generative AI sound intelligent, consistent, and on-brand. From prompt architecture to tone governance, I help teams use AI as a confident extension of their voice—across markets and languages.
I design bilingual (English + German) frameworks that make generative AI sound intelligent, consistent, and on-brand. From prompt architecture to tone governance, I help teams use AI as a confident extension of their voice—across markets and languages.
I design bilingual (English + German) frameworks that make generative AI sound intelligent, consistent, and on-brand. From prompt architecture to tone governance, I help teams use AI as a confident extension of their voice—across markets and languages.
What You Achieve
Authentic brand voice in AI
Your organization’s AI outputs—from ChatGPT to Copilot—reflect your brand’s tone, values, and linguistic precision in both English and German.
Authentic brand voice in AI
Your organization’s AI outputs—from ChatGPT to Copilot—reflect your brand’s tone, values, and linguistic precision in both English and German.
Authentic brand voice in AI
Your organization’s AI outputs—from ChatGPT to Copilot—reflect your brand’s tone, values, and linguistic precision in both English and German.
Operational consistency
Centralized prompt and content frameworks keep internal teams aligned and ensure reproducible quality across functions and markets.
Operational consistency
Centralized prompt and content frameworks keep internal teams aligned and ensure reproducible quality across functions and markets.
Operational consistency
Centralized prompt and content frameworks keep internal teams aligned and ensure reproducible quality across functions and markets.
Faster, better content workflows
Ready-to-use prompt libraries and response templates speed up content creation while maintaining accuracy and nuance.
Faster, better content workflows
Ready-to-use prompt libraries and response templates speed up content creation while maintaining accuracy and nuance.
Faster, better content workflows
Ready-to-use prompt libraries and response templates speed up content creation while maintaining accuracy and nuance.
Governance & compliance
Implement structured guardrails, approval loops, and review processes that ensure brand safety, accuracy, and accountability.
Governance & compliance
Implement structured guardrails, approval loops, and review processes that ensure brand safety, accuracy, and accountability.
Governance & compliance
Implement structured guardrails, approval loops, and review processes that ensure brand safety, accuracy, and accountability.
Cross-cultural coherence
Shape bilingual voice systems that help your brand think and speak naturally across languages—without translation fatigue or tone drift.
Cross-cultural coherence
Shape bilingual voice systems that help your brand think and speak naturally across languages—without translation fatigue or tone drift.
Cross-cultural coherence
Shape bilingual voice systems that help your brand think and speak naturally across languages—without translation fatigue or tone drift.
Long-term adaptability
Develop scalable AI language frameworks that evolve with your tools, markets, and brand—keeping consistency as technology advances.
Long-term adaptability
Develop scalable AI language frameworks that evolve with your tools, markets, and brand—keeping consistency as technology advances.
Long-term adaptability
Develop scalable AI language frameworks that evolve with your tools, markets, and brand—keeping consistency as technology advances.
Experience Across Sectors
Client Work
ENTERPRISE SOFTWARE
HEALTHCARE & LIFE SCIENCES
FINANCIAL SERVICES
MANUFACTURING
TECHNOLOGY
PUBLIC SECTOR & EDUCATION
AI Voice & Prompt Framework
AI Voice & Prompt Framework
01 — Discovery & Alignment
Define goals, use cases, and linguistic challenges for your organization’s AI. Clarify where AI should create, assist, or govern content—and align with brand, compliance, and regional needs.
01 — Discovery & Alignment
Define goals, use cases, and linguistic challenges for your organization’s AI. Clarify where AI should create, assist, or govern content—and align with brand, compliance, and regional needs.
01 — Discovery & Alignment
Define goals, use cases, and linguistic challenges for your organization’s AI. Clarify where AI should create, assist, or govern content—and align with brand, compliance, and regional needs.
02 — Voice & Tone Mapping
Establish the bilingual foundation for how AI communicates. Map tone levels, intent, and terminology across English and German to ensure clarity and brand coherence.
02 — Voice & Tone Mapping
Establish the bilingual foundation for how AI communicates. Map tone levels, intent, and terminology across English and German to ensure clarity and brand coherence.
02 — Strategy & Planning
Establish the bilingual foundation for how AI communicates. Map tone levels, intent, and terminology across English and German to ensure clarity and brand coherence.
03 — Prompt System Design
Build modular, reusable prompt templates for key workflows—from marketing and HR to technical and customer communication. Ensure structure, logic, and tone consistency across outputs.
03 — Prompt System Design
Build modular, reusable prompt templates for key workflows—from marketing and HR to technical and customer communication. Ensure structure, logic, and tone consistency across outputs.
03 — Enablement & Training
Build modular, reusable prompt templates for key workflows—from marketing and HR to technical and customer communication. Ensure structure, logic, and tone consistency across outputs.
04 — Governance & Training
Create clear guardrails and documentation for teams using generative AI. Define review processes, compliance standards, and escalation paths for on-brand, responsible content generation.
04 — Governance & Training
Create clear guardrails and documentation for teams using generative AI. Define review processes, compliance standards, and escalation paths for on-brand, responsible content generation.
04 — Governance & Training
Create clear guardrails and documentation for teams using generative AI. Define review processes, compliance standards, and escalation paths for on-brand, responsible content generation.
05 — Optimization & Scaling
Refine, measure, and expand your AI language systems through iteration and feedback. Enable your organization to scale prompt design, maintain quality, and adapt to new tools or markets.
05 — Optimization & Scaling
Refine, measure, and expand your AI language systems through iteration and feedback. Enable your organization to scale prompt design, maintain quality, and adapt to new tools or markets.
05 — Sustain & Measure
Refine, measure, and expand your AI language systems through iteration and feedback. Enable your organization to scale prompt design, maintain quality, and adapt to new tools or markets.
Client Experiences
Client Work
"Jeff is a real creative asset for any global strategic marketing team who wants to fast-forward product development and build successful brands that connect with customers."
Denis Ketelaars
Manager Corporate Branding
Corporate Marketing
BIOTRONIK
"Jeff is a gifted technology content strategist. He brings complex topics to life—from enterprise software and Internet of Things to global supply chain and AI."
Rosina Geiger
Director Startup Engagement
SAP
"Jeff excels at transforming global brand strategies into
human-centered brand stories.
He gives our creative and strategic teams a real competitive edge."
Stephanie Diers
Creative Director
MetaDesign Berlin
Case Studies
AI Brand Voice
AI Brand Voice: Defining trust with AI communication
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AI Brand Voice
AI Brand Voice: Defining trust with AI communication
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AI Brand Voice
AI Brand Voice: Defining trust with AI communication
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AI Brand Voice
Healthcare Innovation: making AI language safe and human
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AI Brand Voice
Healthcare Innovation: making AI language safe and human
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AI Brand Voice
Healthcare Innovation: making AI language safe and human
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AI Brand Voice
Enterprise Software: creating one voice for AI copilots
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AI Brand Voice
Enterprise Software: creating one voice for AI copilots
→ Learn more
AI Brand Voice
Enterprise Software: creating one voice for AI copilots
→ Learn more